2% for Conservation is committed to collaborative conservation, with our primary source of funding coming from Business Membership dues. To expand our reach and impact, we are sharing our 2% Referral Program.

THE POWER OF BUSINESS MEMBERSHIP

We take a unique and fresh approach to funding our mission. Our focus is on supporting boots-on-the-ground conservation groups rather than competing with them. We let our business members decide where to give their time and dollars. This personalized approach ensures that vital funding goes where it's needed most — the issues that matter most to you.

To continue supporting your favorite conservation efforts effectively, we must grow our Business Membership base. This is where the 2% Referral Program comes in.

2%’s Referral Program: How It Works

The 2% for Conservation Referral Program is a win-win initiative that encourages individuals and businesses to help 2% for Conservation expand our Business Membership network. 

Participating in 2% for Conservation's Referral Program is more than just an opportunity to earn rewards; by actively contributing to the growth of our Business Membership, you're helping to channel vital funding to boots-on-the-ground conservation efforts, making a real and positive impact on the environment.

HOW TO REFER A BUSINESS:

• Step 1: Send a business to the 2% website: www.fishandwildlife.org

• Step 2: Have them schedule a call with our team; the form is at the top of the "Business Certification" page and takes less than 2 minutes to complete.

• Step 3: Make sure they mention that you referred them.

• Step 4: Look for our email to redeem your perks once the business has been added to the website!

Pretty simple!

Current Business Members - Click here to jump down to the section that talks about your perks for referring new businesses to become 2% Certified: B2B Referral Perks

REFERRAL PERKS FOR INDIVIDUALS:

For individuals, there are 5 tiers to our referral program, based on the size of business that signs up to become a 2% Business Member.

Tier 1: Business Gross Sales of < $1M/YR

• 1 Year membership to any conservation org of your choosing, up to $50/year

• OR have a donation for that amount made to a conservation cause of your choosing under your name or to honor someone else

Tier 2: Business Gross Sales $1M-$10M/YR

• Choose two conservation groups to get a membership with, up to $100 /yr, each.

• OR have a donation for that amount made to a conservation cause of your choosing under your name or to honor someone else

Tier 3: Business Gross Sales $10M-$25M/YR

• Life Membership up to $1200 to the conservation group of your choosing!

• OR have a donation for that amount made to a conservation cause of your choosing under your name or to honor someone else

Tier 4: Business Gross Sales $25M-$250M/YR

• Multiple OR higher level life memberships to a conservation group of your choosing, up to $5000!

• OR have a donation for that amount made to a conservation cause of your choosing under your name or to honor someone else

Tier 5: Business Gross Sales > $250M/ YR

Let’s talk! A business of this size brings with it incredible opportunities for conservation projects and community collaboration programs yet unseen in the 2% Membership. Having a business of this size commit to the 2% Standard would be a keystone moment in conservation funding history!

FINE PRINT:

• Owners and C-Level employees of businesses do not receive perks for referring their own business.

• No cash will be exchanged between the referrer and 2% for Conservation.

• 2% for Conservation will buy all memberships directly from the conservation groups on behalf of the referrer.

• 2% for Conservation will only purchase perks for the referrer once the business has been added to the 2% website AND has paid their dues for the year.

• 2% for Conservation reserves the right to void a referral perk if the referrer does so in bad faith, the definition of 'bad faith' being up to the discretion of 2% for Conservation team members. (IE: referring a business about to undergo criminal investigation; attempts to make the business look more favorable; etc.)

• 2% for Conservation reserves the right to define what a "conservation group" is, as it aligns with the 2% for Conservation Mission Statement and the four pillars of conservation recognized by 2% for Conservation: Boots-on-the-Ground Conservation, Conservation Education, Conservation Advocacy, Conservation Access.

REFERRAL PERKS FOR CURRENT BUSINESS MEMBERS:

The first three business members to become 2% Certified were all direct competitors of each other. Referring another business, even within your field, means a lighter lift for us all in the fight for wildlife. As a current 2% for Conservation Certified brand, we give you your referral perk where you will get the most use: your bank account.

For every business your business refers in a calendar year, we will remove the amount of their dues from yours for that year.

You could end up paying no dues if the business is the same size or larger than yours! The same is true if you refer more than one business in a year — it stacks up to the total dues you would have paid. As an example: In 2022, the owner of one of our 2% Certified SMBs referred her fiancé to have his business become certified. Because their businesses were in the same dues bracket, she paid no dues for 2022.

Helping us grow our membership base is common sense — it helps our business members, our programming capacity, and the world’s embattled ecosystems.

Conservation is not a competition!

If you have any questions about the program, or are ready to refer a business, reach out any time!